When Chubby and BumBum – The Magical Friend was published, I realized that the book might be the heart of the story between me n my readers, but it didn’t have to be the end of the conversation.
Not everyone who stumbled across my landing page was ready to buy right away. Some parents wanted to know more. Some readers wanted to peek into the world behind the book. And I, as an author, wanted to stay connected with them, to share not only the book but the little joys, surprises, and behind-the-scenes moments that shaped it.
That’s why I decided to create a newsletter companion for the story. It wasn’t just marketing. It felt like inviting readers to sit by the fire and keep talking, long after the last page had been turned.
Why I Wanted a Newsletter for This Book
I didn’t want Chubby and BumBum to vanish into the background noise of online bookstores. For me, a newsletter became a way to
- Share behind-the-scenes stories of how the book was written.
- Offer extra goodies like coloring sheets, rhyme snippets, or character notes.
- Stay in touch with parents who loved the book but also wanted to know me as the writer behind it.
In many ways, the newsletter became the bridge between “one-time reader” and “ongoing friend.”
👉 Curious about the world of Chubby and BumBum? Join my newsletter or grab your copy here.
Why Newsletters Matter for Writers
Many writers rely on social media to reach readers. But here’s the problem as the algorithms decide who sees your posts. A newsletter is different, it lands straight in someone’s inbox. That direct connection is gold.
Here’s why newsletters are one of the most powerful tools for authors:
- Direct Connection – No middleman, no algorithm. Just you and your readers.
- Trust & Intimacy – A letter feels personal, like it was written for you. That trust is hard to build on public platforms.
- Story Extension – You can share activities, read-aloud videos, or even “letters from your characters” to keep your story alive.
- Sales & Pre-Launch Buzz – When your next book is ready, your newsletter readers are the first to know and often the first to buy.
Practical Tips to Start Your Newsletter
If you’re thinking of starting one, here are a few things I learned during my journey:
- Choose the Right Tool – For beginners, tools like Substack or Mailchimp are easy. For more control, ConvertKit is great.
- Start Small– Your first subscribers may just be family, friends, and early buyers. That’s okay! trust me, lists grow slowly and steadily.
- Offer Value – Think of what your readers would love: sneak peeks, illustrations, printable activities, or even simple reflections from your writing desk.
- Stay Consistent– Pick a rhythm that works for you. Even once a month is enough if you make it thoughtful.
The Business Lens: Why Newsletters Sell Books
Let’s talk numbers. Newsletters aren’t just warm, fuzzy connections, but also a powerful business asset.
- High Conversion– Email consistently outperforms social media when it comes to book sales. Readers who join your list are already interested.
- Low Cost, High Loyalty – Compared to ads, email is almost free. But the loyalty it builds is priceless.
- Future-Ready – Once you have a list, you can reuse it for future books, events, or even courses. Each new project starts with readers who already trust you.
For me, the newsletter became a funnel, I offered free extras (like coloring pages) → readers signed up → they got to know the book better → and many of them went on to purchase.
📖 Ready to bring the magic home? Buy Chubby and BumBum – The Magical Friend!
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A Personal Reflection
What I love most about writing newsletters is how personal they feel. Unlike blog posts (which feel like speaking to the crowd), newsletters feel like writing to a friend. I can share the little quirks of rhyme-writing, the joy of seeing first reviews, or even my messy desk when I’m working on drafts.
It reminds me that writing isn’t just about publishing books. It’s about building relationships, with readers, with parents, with children who one day might write stories of their own.
Final Word
A book is a beginning, but a newsletter is what keeps the story alive. It’s your way of staying with readers long after the last page is read. Whether you’re an author looking to grow sales or simply someone who wants to keep storytelling alive, a newsletter is one of the most powerful tools you can create.
✨ Want to see how I do it? Subscribe to my newsletter or order your copy of Chubby and BumBum today.
